we are the mamas


Meet Shelly of Jasemet

My children. Everything I do is for them. I want to give them a bright and successful future. I’m going to be a bit transparent here; I need to succeed because I have to ensure that my son with autism gets all the treatments that he needs. I need to make sure that when it’s my time to leave this earth that my boys are fully taken care of.
— Shelly

Meet Shelly



 An amazing mama to two little boys. She's so encouraging and supporting towards others. I've had the pleasure of getting to know this mama these past few months since starting this little blog, and it's such a pleasure to finally feature her! And if you're interested she gave us a special code to use in her shop MAMAMADE for 20% off.

Tell us a Little about yourself, your family and your business.

Hi, there from the Jasemet Headquarters, also known as my dinning room table! haha :-) I'm located in the Fort Lauderdale, Florida but originally from New York. I married my soulmate and we have two AMAZING little boys. I'm a NICU and Autism warrior mom. Jasemet is all about Embracing Motherhood with our 5in1 Multipurpose Nursing Covers. We offer three different types of nursing covers. There is the Jasemet Cover, Nursing Scarf, and Nursing Poncho. The Jasemet Nursing Covers function as:

Some other options for use include Swaddle. ► Lightweight blanket. ► Swing cover at the park. ► or use it as a hands-free pumping cover. Jasemet Cover & Nursing Poncho Provides true 360 coverage while you nurse your child. Breastfeed with ease while knowing that your baby will not pull or kick off the cover. The stylish and modern way to protect your child against harsh sunlight, wind and unwanted onlookers when used as a car seat cover. Nursing Scarf Our nursing scarves are extra wide infinity scarves that can be converted into a nursing cover for moms on the go. Unwrap the scarf and drape over the shoulder that you wish to nurse on, now you are ready to breastfeed your little one. Once you are all done, just rewrap it around your neck and you are ready to go. Provides the amount of coverage that is right for you.

What did you do before starting Jasemet? 

I used to work for a retail store and I decided to quit because I was about to give birth to my second son. And I was going to start an RN Nursing Program the next semester. I started my business right after my son was born. I also realized the becoming a nurse was not meant for me so I decided to pursue my dream of owning my own company.

How did you come up with your company name and why? 

When I first opened up, my company name was Kismet Love Collection. Late last year I decided it was time to revamp so I came up with the name Jasemet. Jasemet is a combination of Kismet and the name (that I will keep a secret) of my future daughter.

What inspired you to start your own business and how did you start it? 

My youngest son was my full inspiration. I was just beginning my breastfeeding journey and I quickly realized that I needed a nursing cover. I'm a true believer that you should breastfeed your child anywhere and at any time but I just wasn't conformable exposing myself. I wanted that extra layer of comfort, something practical and multi-functional. I mean it with all my heart and soul when I say that my nursing scarves were my "golden item" while I was breastfeeding. It gave me the confidence that I needed to breastfeed my son in public. I nursed him everywhere; parks, restaurants, doctor offices, airports, airplane etc. I decided to unbox the sewing machine that my husband gave me about a year before and the rest is history.

Is there a specific tool you use that makes managing a business easier? 

Yes! There are so many tools out there to help you on your business journey. Your job is to figure out which ones works best for you. I'm a "to-do list" expert! I love jotting down all the things that I need to get done with pen and paper. I can't live without a planner, this is where I write down my yearly, monthly, weekly and daily list of all the things that I have to do. I also use: Instagram/Facebook is the perfect way to connect with other moms. Planoly to schedule my Instagram posts. Collabor8 app to find other moms to collaborate with. WordSwag to create photos with text on them.

What Were some of the learning curves of just starting out?

It has been a learning curve ever since I started. I knew little to nothing on business. I taught myself how to sew, ship packages, use Photoshop, build a website, newsletters etc. Oh! and lets not forget about the legal side of things like registering your business name, getting a tax id, opening up a business bank account and the list goes on. I'm still learning everyday.

What's it like being a business owner and mom, how do you schedule both? 

Being a business owner is amazing but hard in the same breath! I get to be part of something that I'm truly passionate about AND I get to be with my little boys. My oldest has autism so our days are packed with school and therapies. Having my own business gives me the flexibility to create my own schedule so I'm always available to take care of my boys and drive my son to all the places he needs to go.

What has been your greatest lesson in business and motherhood? 

My greatest lesson is to slow down and get your priorities in order. You don't have to hustle hard every single day. For me, my family always comes first.

Do you have any advice for aspiring entrepreneurial mothers? 

If you have an idea just GO FOR IT! Do not wait for the "perfect timing" to do something. There will never be a perfect time to start your dream. Start now and change/adjust as you go through your journey.

What does a “normal” day in your home look like? 

A normal day starts out before 6 am, I get myself ready, get the boys ready so we can drop off my oldest at school. Once I'm back home, make breakfast. I try to get as much done with the few hours that I have before its time to pick my son from school. This includes orders, emails, taking photos, editing photos and we can't forget about the household chores. Once my oldest finishes school, we head home for a mini break before I have to drop him off at ABA Therapy (Applied Behavior Analysis). While he is at therapy I head back home and cook dinner. Pick him up from therapy, head home, bathe them, feed them, put them to bed and get back to work. Yes, I have long packed days.

Besides business and your family, do you have any hobbies you love to enjoy (when you have the time)? 

What I really love is being with my little family. It brings me so much enjoy to watch my kids enjoying themselves. But every mommy needs alone time so every now and then I cuddle up in bed with Netflix.

I can't start my day without coffee. What's that one thing you need every day to jump start your day? 

I can drink almost any type of coffee. From Starbucks, I get a Tall Iced Caramel Coffee with 4 pumps of classic and extra cream. From Dunkin Donuts, I get a Medium Iced Coffee with French Vanilla, Hazelnut or Pumpkin Spice with 4 sugar and 4 creams. When I'm home a make organic coffee with the Keurig Coffee Machine with milk and sugar. You see!, I told you I can drink any type of coffee but let's be honest I think most coffee lovers enjoy any type of coffee.

Who has been your greatest inspiration to you in your life and why?

My children. Everything I do is for them. I want to give them a bright and successful future. I'm going to be a bit transparent here; I need to succeed because I have to insure that my son with autism gets all the treatments that he needs. I need to make sure that when it's my time to leave this earth that my boys are fully taken care of.

If you could travel anywhere or do anything in the world what would that be? 

I plan to travel the world with my family, we plan on visiting Australia, Paris and any place with white beaches and crystal clear waters. I would love to see the 7 wonders of the world.

If your children learn one thing from you what would you wish that to be? 

I want my children to know that they are capable of ANYTHING. Their wildest dreams can come true. I also wish for them to be kind and compassionate to others.

Any other comments or advice you would like to share?

If you have a big idea just go for it. The biggest regret you will have is wondering the "what ifs". Whatever you do, do it from your heart the rest will follow.

You can continue to follow along with her journey @shopjasmet